Printed Products.

Product - Folding

There were two ways I could fold it, on the left was lightly scoured so the fold looks more like a bend and the right was almost cut, but no so much that it could teat. This one gave a more right angle fold.
This mattered to me because of what I wanted to project with the packaging, which is a friendly, simple but feel like it had been around for a while. With this I mind I felt the fold on the left worked better as It look more manmade and less mass produced then the very industrial right angle fold on the right.

Final Designs

Here are the final designs in net form, they are to be printed on a dark brown, 270gsm card, This is to achieve a friendly feel and brown is the most common colour in terms of pie packaging. A lot of barcodes now are mass printed by the companies stocking the food or whatever they're selling so I've placed guidelines for where it should be stuck to not damage the rest of the design and detract from main focal matter.

The design is meant to be clear, and have an impact in the simple but effective way it communicates the product to the consumer, A lot of packaging usually has pictures of the contained food but after speaking to various people who would be the target audience. I found a lot of them liked the aspect of not having that and rather have the simple communication. I wanted the packaging to look as though it has some prestige about it, it's not completely new, and I think the black on brown colour choice and the simplistic Celtic esq pattern benefits this aspect. This is because the feel of an old pattern that looks revamped to fit modern design makes you think the packaging / brand has been around for a while. I tried to fit patterns on the sides of the box and although it looked good, I really wanted to make it as clean as possible, and keep the philosophy. 'Less is more' for this, I feel this has paid off as the designs look great printed.

Development

While experimenting I was trying to make a clean but bold design with the use of only a couple colours, Predominantly black on a card background.

Net

Here's the net I used for the final product.

Food information

All of the food information guidelines I found were pixellated slightly and too low quality to print so I reproduced my own one. In the end I didn't use all of it, only the actual information parts as I wanted a minimal and clean design so I wanted only information needed there.

Colours in use on designs.