Colours in use on designs.

Colour Scheme

Logo Designs

Ready Meal designs

Here are some ready meal packaging as that is the brief I have chosen, Most of them have a clean, professional look while a few have a more rustic, organic and healthy look to them. They all share in common the images of the food contained with mostly vibrant colours to attract attention. Once they have the attention of the shopper the image of the food itself is then meant to make the potential customer become a customer.

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Here is a ready meal brand that stood out to me while doing my research, scratch. I like the basic illustrated but also heavily typographic style, relying on colours and basic shapes to attract the attention of a customer, then the food itself is visible without having to have a photograph plastered across the design.

You can clearly see the brand through all of the ready meals, they are also all distinguishable at a glance due to the strong use of contrasting colours and easily read text. I feel this design suits the more healthy and homemade feeling these ready meals are trying to portray. The predominant style of text with coloured background and photograph of the food seemed to come mainly from big companies and gives out the feeling of mass produced in my opinion.

^ Side view also showing the clear and cohesive brand unity while showing how easy they are to identify from each other.

Another brand that stood out to me was Taste Inc. although they go with the almost stock picture of food design I said I didn't like. The way they use it and blend it with the rest of the packaging works well and is very appealing to the eye. It also has a more homemade, friendly feel too it; I would say this is due to the uneven text and rough edges. This gives of an atmosphere of humanity about it rather then a replicated printing process. The pattern in the background gives a lot to the design in the form of tying the design together and giving an interesting aesthetic. 

Net Designs

Surface Graphics for 3D Shapes - Bottle

For this task I was asked to design a wrap around label for a cylindrical packaging form, bottle, can, so on. I chose a bottle, and then a lager company, picking the name Man'Siguel.

 ^ Initial creation. The right part of the label complete and experimented with already, it came to the application of the text and legal parts on the left. They needed fixing, I found it didn't suite the friendly style and warm feeling that I wanted the design to inspire.

^ Re-sized and moved the legal requirements in the center around to give the more design heavy aspects of the label more breathing room and make more use of the negative space. Also added the Man'Siguel text to the leftmost part, to try make the whole label's design feel more coherent. Also added larger speech marks to the text to help with the friendly feel.  

^Removed the speech marks because of how they ended up looking just tacked on and messed with the alignments and spacing of the text in the box too much. Added rough edges to the bottom and separating the bottom text from the top part, because they weren't a continuation. So there was no need to force all that black orange space in there that was doing nothing other then distracting the eye from the more essential parts of the design and packaging.

^ Two variations on the logoish(?) part of the packaging, I went with the one on the right in the end as I felt the left looked too much like it was just a 50/50 split of white and orange with no thought put into the colour placement. I also thought having too much orange around the name detracted from the importance of it in the design hierarchy. Although it had a warmer more welcoming feel, the two reasons meant I picked the right design, 

Box the Ball

Here we had to create a box to hold a ball, using only 1 glued flap. 

  

Here's working out how to get the dimensions for the box and ball, also the cube nets.

The final, successful box at the front, with the failed attempts behind.