Friday, 12 September 2014

Surface Graphics for 3D Shapes - Bottle

For this task I was asked to design a wrap around label for a cylindrical packaging form, bottle, can, so on. I chose a bottle, and then a lager company, picking the name Man'Siguel.


 ^ Initial creation. The right part of the label complete and experimented with already, it came to the application of the text and legal parts on the left. They needed fixing, I found it didn't suite the friendly style and warm feeling that I wanted the design to inspire.

^ Re-sized and moved the legal requirements in the center around to give the more design heavy aspects of the label more breathing room and make more use of the negative space. Also added the Man'Siguel text to the leftmost part, to try make the whole label's design feel more coherent. Also added larger speech marks to the text to help with the friendly feel.  
^Removed the speech marks because of how they ended up looking just tacked on and messed with the alignments and spacing of the text in the box too much. Added rough edges to the bottom and separating the bottom text from the top part, because they weren't a continuation. So there was no need to force all that black orange space in there that was doing nothing other then distracting the eye from the more essential parts of the design and packaging.




^ Two variations on the logoish(?) part of the packaging, I went with the one on the right in the end as I felt the left looked too much like it was just a 50/50 split of white and orange with no thought put into the colour placement. I also thought having too much orange around the name detracted from the importance of it in the design hierarchy. Although it had a warmer more welcoming feel, the two reasons meant I picked the right design, 

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